Privacy policy

Privacy Policy

JMCY Pty Ltd Trading As AthleteRX
Last updated: November 2025

Welcome to AthleteRX. Your privacy is important to us, and we are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website athleterx.co or interact with us in any other way.
By using our website or services, you consent to the practices described below.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide when you:

  • Create an account

  • Place an order or subscribe to our products

  • Contact us via email or web forms

  • Subscribe to our newsletter or marketing updates

  • Participate in surveys, giveaways, or promotions

The personal information we may collect includes:

  • Name

  • Contact details (email address, phone number, and mailing address)

  • Payment details (processed securely via third-party gateways such as Shopify Payments, PayPal, or Recharge)

  • Order history and preferences

  • Communication preferences and feedback

We only collect the information necessary to provide our products and services or as otherwise required by law.

1.2 Non-Personal Information

When you browse our website, we may automatically collect non-personal data through cookies and similar technologies. This may include:

  • Your IP address

  • Browser type and device information

  • Pages visited and time spent on the site

  • Referring URLs and website interactions

  • Location data (if enabled on your device)

This information helps us analyse site performance and improve your experience.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Provide customer service and support

  • Manage your account and subscriptions

  • Send order confirmations, updates, and shipping notifications

  • Improve our products, website, and services

  • Send promotional content (only if you’ve opted in)

  • Prevent fraud and ensure website security

  • Comply with legal and regulatory obligations

You may opt out of marketing communications at any time by clicking “unsubscribe” in our emails or contacting us directly.

3. Sharing Your Information

3.1 Third-Party Service Providers

We may share your information with trusted third-party providers who assist us in operating our business. These may include:

  • Shopify (e-commerce platform)

  • Recharge (subscription management)

  • Australia Post or courier partners (shipping)

  • Klaviyo (email marketing)

  • Meta, Google, and other ad platforms (for marketing and analytics)

  • Payment processors (e.g., Shopify Payments, PayPal)

These providers only receive the data necessary to perform their functions and are bound by confidentiality and data-protection obligations.

3.2 Overseas Disclosure

Some of our service providers (for example, Shopify, Klaviyo, and Meta) may store or process information outside Australia, including in the United States, Canada, or the European Union.
By using our services, you consent to the transfer and storage of your information overseas, in compliance with the Australian Privacy Principles.

3.3 Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:

  • Comply with legal obligations or court orders

  • Protect and defend our rights or property

  • Prevent or investigate potential wrongdoing

  • Ensure the safety of users and the public

4. Security of Your Information

We use industry-standard security measures to protect your personal information from unauthorised access, use, or disclosure.
These include encryption, secure payment gateways, password protection, and restricted data access.

While we take all reasonable steps to secure your information, no system is completely immune to security risks. You share information with us at your own discretion.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by law.
When your information is no longer needed, we take reasonable steps to securely destroy or anonymise it.

6. Your Rights

You have the right to:

  • Request access to the personal information we hold about you

  • Request correction of any inaccurate or outdated information

  • Withdraw consent for marketing communications

  • Request deletion of your data (where legally permitted)

To exercise any of these rights, please contact us at support@athleterx.co

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, remember preferences, and gather analytics data.
You can choose to disable cookies through your browser settings, but some parts of our website may not function properly as a result.

8. Links to Other Websites

Our website may contain links to external websites.
We are not responsible for the privacy practices or content of those third-party sites. We recommend reviewing their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect business changes, new regulations, or improvements in how we handle data.
The latest version will always be available at www.athleterx.co, with the “Last updated” date shown at the top.

10. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your data, please contact us:

📧 support@athleterx.co
📬 JMCY Pty Ltd (Trading as AthleteRX)
Sydney, NSW, Australia
🌐 www.athleterx.co

We will respond to your enquiry as soon as possible and take reasonable steps to resolve any concerns.